In the Media Psychology Lab, we study the cognitive processes, emotions, and behavior underlying media and technology interactions (uses and effects). We analyze the subjects’ physiological response (heart rate, skin conductance, emotional response…) to understand how they perceive, process, and respond to media messages (radio, audio, podcast, audiobooks, television…) and the interaction with technology (Virtual Reality, Smart Speakers…).


Emma Rodero
Ph.D. Communication and Psychology



Department of Communication
Pompeu Fabra University
Roc Boronat 138,
08018 Barcelona (Spain)


Radio, the best medium in crisis situations

Click here to read the paper

Radio in COVID-19 crisis

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What is the best voice and narration for an audiobook

Audiobooks experiment

Experiment finished. Watch here the video with the results

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Specific Studies

An impact communication requires a proven message. In our laboratory we demonstrate with our studies that communication is not improvised, but investigated. Therefore, we carry out specific studies for institutions and companies that want to study the effectiveness of their messages. Research can help you succeed with your audience. Write us and we will inform you.