What we do in the lab
We conduct experiments using quantitative methods and measuring:
- Perception, using scales, surveys, focus group, and interviews.
- Psychophysiological response:
- Skin conductance (EDA) to index activation and arousal
- Heart rate and Heart Rate Variability (ECG)
- Facial muscle activity (EMG)
- Facial emotional response (Facereader)
- Pupillary response (Eye Tracker)
- Brain activity (EEG)
- Recall and recognition of information
- Behavior through observation and Virtual Reality