What we do in the lab

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We conduct experiments using quantitative methods and measuring:

  • Perception, using scales, surveys, focus group, and interviews.
  • Psychophysiological response:
    • Skin conductance (EDA) to index activation and arousal
    • Heart rate and Heart Rate Variability (ECG)
    • Facial muscle activity (EMG)
    • Facial emotional response (Facereader)
    • Pupillary response (Eye Tracker)
    • Brain activity (EEG)
  • Recall and recognition of information
  • Behavior through observation and Virtual Reality